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The Limelight is a philosophical framework we use in our work. Everyone knows quality sales rely on perception. The more refined, the better results. So we developed proven ways to increase revenue and polish your brand. We do this by addressing:
99% of ads are alike. They sell similar stuff with the same messages. Every so often, new ideas emerge. But the world and its clones are quick to copy. Marketing grows stale. And since most brands lack personality, ads stop working. Vitality is essential to marketing but most businesses won't acknowledge that. So the romance fizzles out and they are forced to reinvent themselves. Our Limelight philosophy will help you maintain attraction. It can be the difference between you and everyone else.
Sometimes, society propagates bad ideas and we listen as it brings us temporary peace. Until it doesn't and we make costly mistakes. Busy entrepreneurs fall prey to schemes. Crowds are led astray by deceptive trends. They are seduced by the wrong information. Misleading ideas flow commerce like a tsunami. The masses: gracefully ruined by lies. But there are those who do the opposite and get the best results. The Limelight.
Emotions drive sales. Not logic. Many approach business from the wrong angle. Not understanding buyer psychology (what makes them "tick" and the real motivations of human behavior). The rules of desire are written in the realm of the mind. And we know exactly how to utilize them.
When you want something badly,
you grow insatiable appetites
to obtain that burning desire.
Going through the impossible
and pushing beyond your limits
to get what you truly want.
The Limelight ignites a
dormant flame living within.
That cries to primal desires
and catapults you to success.
It’s a strange power that
bypasses our natural defenses
and awakens a slumbering fervor.
Yes, it sounds mystical. You can’t
rationalize this peculiar magic.
So we try to encapsulate its
essence into our work.
Now, imagine your customers magnetically drawn to your business. Begging you take their money. Instead of harassing them, paying for ads, or desperately seeking referrals.
Top brands invest thousands to learn this information.
But now you can steal it for free.
The Ultimate Branding Secret
Many things we (believe to) enjoy are suggested by authority figures, family, friends, our peers, and those we respect. We buy into ideas silently placed in our midst. Or when in proximity to our environment. Social proof also plays a huge role in minds that are malleable (or part of the collective).
And so, we adopt beliefs or
mimic interests of our heroes.
We buy recommendations
from those we admire.
And think it is us
Without realizing, great
marketing hacked our mind.
Evoking ancient impulses.
Most of us don’t understand
what guides human behavior.
Except that we crave euphoria
that comes from the unknown.
And when that special feeling
comes into our awareness…
…It’s difficult to resist the call
of what feels like destiny.
The Limelight is an emotional
vantage point that resurrects
passion back to your business.
And reignites the eagerness
that was once long gone.
An irresistible hunger, of a most mysterious attraction.
Your brand: seductive and wielding a raw, alluring power…
…that imprints a memorable
satisfaction into our hearts.
People are desperately
seeking this enigma.
They just don’t know what
it is or where to find it.
But now you do.
Because obsession can be engineered.
Do You Think You’re In Charge?
Because most people do. Most believe we make our own choices. Although purchases can be influenced by language, colors, music, tonality, or hypnotic, visual stimulation. Buying behavior is emotional and decisions are never based in logic.
But you may perceive
thoughts to be yours.
Often, we can’t recognize
where they come from.
Or if they were implanted.
You may feel compelled to buy without knowing you were sold.
So smart businesses capitalize on these subtleties.
Do You Know What You Want?
Because most people don’t. We are all chasing after feelings. Feelings programmed by the outside world through symbols & ideas: Logos, Stories, and Identity.
Most people have no clue this is even influencing them.
And don’t understand mechanisms that dictate our actions.
We are all susceptible to persuasion.
So many brands sell through “surface-level” messaging.
But forget decisions happen at the unconscious level.
The Subconscious Dictates All.
It’s like a biological computer running many programs. Each scripted by emotions and past experiences. All, which can be modified – with the right knowledge.
At first glance, that may sound manipulative. But people would rather you make complicated decisions for them. Because thinking takes effort and shopping shouldn’t be a stressful activity. So there’s nothing wrong with eliciting emotion.
Especially when giving experiences people actually want.
The truth is, we all want to improve life to some degree. We all crave youth and everlasting vitality. The Limelight recognizes this to identify what is attractive.
It moves people closer to their highest ideals; Provides a new way of living. It’s a fresh perspective on reality. That moves us toward freedom we strongly desire, even if we don’t know that’s what we’re looking for; Shifts our internal dialogue for better understanding; Allows us to take a breath; Blesses our capacity for love and reason; Rekindles feelings of the past – of happy times – to help us finally move forward.
There is no need for pushy sales tactics or machiavellian messaging. Effective marketing is spiritual and moves us to tears by empowering both you and the customer.
Decisions Aren’t Made. They’re Influenced
And recognizing that should change your approach to doing business. People love to buy, they just don’t like being sold. Everyone wants to make their own choices and feel as if they are the ones with power. Don’t you? So stop pushing for sales. Influence them. Build rapport. Establish trust. Create genuine relationships like this post is doing for us.
The wrong people never buy regardless of any amount of marketing / effort put into your business. Don’t waste time “convincing” someone that does not want to be convinced. You can try selling to those that don’t want to be sold. But it’s more beneficial to amplify an existing desire. The Limelight Method moves people. It speaks to their soul so that they feel as if you are reading their mind.
Alignment. The right people feel a magnetic pull towards your message because marketing is spiritual. It’s also psychological. And when it plays on our senses, physical.
So be genuine. Speak truth. Move with power. When you really care about solving customer problems, people can sense it. The wrong people get offended. But we can all tell when a brand speaks from the heart or when it’s only in business to make money.
All these elements play into the decision-making process. Price is never an issue when motivated by the right factors and your offer helps someone in great need. So, build a small community and serve them to the best of your abilities.
Then expand once you’ve mastered that. Be precise with your message and speak in ways that solve problems on a deep, emotional level.
Emotion Drives Sales
And that’s a fact. Athletic brands inspire us to dream and dare us to pursue adventure and glory. Luxury goods help us reflect on our self-worth, social validation, and how others perceive us. Technology arouses social appeal by staying relevant, upgraded, and “in-the-loop” with culture. And fragrances appeal to our dopamine centers by targeting physical senses linked to love and sexuality.
The proof is everywhere. Our feelings are the main culprit behind purchasing behavior. So inject personality into your business. The right people will be moved by your message. The easiest way to persuade emotions is to connect with your own. People need YOU and your brand’s voice. Not another cookie-cutter clone. Advertising becomes robotic when you remove yourself or your brand identity from the equation.
Formulaic approaches also put people in states of mind that they inherently want to avoid. So to achieve the best results, tap into your own subconscious, spark creativity, and speak to the various senses of your customer. Meaningful communication in conjunction with external stimulation is the best approach.
This can be achieved through a variety of elements. For visuals, think about things like color, font selection, shapes, geometry, letter spacing, and padding.
Pay attention to words and sentence structure.
Are they engaging enough?
Do they encourage immediate action?
Do your creatives trigger impulsiveness?
Or does your marketing sound formulaic and mechanical? If your business has a physical presence, also think about face-to-face interactions and making customers feel at their best. Online shoppers should pay attention to buzz words, convenience, site navigation, overall design, user experience, speed, and efficiency.
There are many factors
involved in purchase decisions.
Use your brand and these tips
to weigh them in your favor.
It’s Time to Market Differently.
Obviously, there are many unseen forces at play. Most of them are unconscious (even if people don’t even know it). So speaking to the deeper parts of someone’s mind should always be a fundamental part of your strategy.
Powerful marketing is mindful of this and everything else covered in this post. It takes many aspects of this information into account and plays out in the customer’s mind. There’s so much more to talk about and we only covered the basics.
Let us know if you’d like to learn more and connect on a deeper level. Find out how we can increase your sales by clicking here. Simply, fill out the short form and tell us about your next project. Thank you for being YOU.